San Francisco Bay Area
Hospitality & Operations Leader
I lead complex hospitality operations, build teams, and turn strategy into consistent execution.
Assistant General Manager with Bon Appétit Management Company at Adobe. I lead operations across 23 from-scratch dining concepts, with responsibility for approximately 120 team members and catering and events serving up to 5,000 guests.
Also building Living Ascent, a personal-development platform.
Multi-market openings, sales growth, and operational recoveries across high-volume retail and hospitality.
Three chapters from the floor: open the store, build the team, then keep the standard after launch.
Explore the stories
01 · Open
My career spans multi-concept workplace hospitality, multi-unit operations, people development, and new-store openings.
What changed at this stage: I expanded into a campus-wide leadership role spanning multi-concept dining, front- and back-of-house teams, and large-scale events.
Standards, people, and practical systems—on the floor and in the product.
Operating framework
Gather the facts before you assume. Reconcile what was expected with what is actually happening, name the gap and its causes, then adjust. Verify that the adjustment worked.
Reconciliation is the move from what was expected to what happened. Adjustment is the action after the facts are known.
Communicate clearly, directly, and consistently.
Keep the work and the team ahead of being right.
Understand what is actually happening before deciding what to change.
Improve the operation without trading away quality or the team.
Ask better questions and stay open to what the floor is telling you.
The daily systems that keep a high-volume location running consistently.
Finding, developing, and coaching the people who make a store run well.
Taking a location from pre-opening preparation to confident day-one execution.
The product knowledge and service standards that keep customers coming back.
Turn real needs into practical workflows, usable interfaces, and a working product.
Founder & Project Lead · 2025–Present
One range. One voice. One foothold. One flare.
A personal-development platform built around nine separate mountains of life. Support comes first. Choose the mountains that belong to this season, then take one realistic next step—without blending your life into one score.
I lead product strategy, UX, information architecture, brand, development, and testing. It is the same work I do in operations: make the need clear, build the system, and keep improving what happens next.
Survival support, Flare, the whole-life scan, and the Vitality guide and instruments. With an account, save seasonal choices and record weekly camp check-ins. The preview is still being refined.
Broader seasonal Range continuity, footholds across more mountains, broader reassessment support, and clearer return-to-trail continuity.
Managed Brian during his Starbucks and Gregorys Coffee tenure and recommended him to Gregory Zamfotis during Simon’s transition from Starbucks to Gregorys Coffee.
Professional reference available upon requestSwipe the card or use the arrows to browse.
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Brian Hexem
Hospitality & Operations Leadership · Multi-Unit Operations · New Store Openings · Living Ascent
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Whether you’re hiring, exploring a partnership, or want to talk operations strategy, I’d love to hear from you. I read and reply to every message personally.
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Leadership & Operations Insights
Practical perspectives on leadership, operations, hospitality, and building systems that help people succeed.